Mood Boards and The Logo Design Process.

Mood Boards “What Is A Mood Board?

A mood board is a visual tool that communicates our concepts and visual ideas. It is a well-thought-out and planned arrangement of images, materials, pieces of text, etc. that is intended to evoke or project a particular style or concept.

 

Why Do We Use A Mood-board?

* To give us a process to build a clear design story that we want to use in the space.

* Using a mood board helps you to express the vision you have in mind for the project.

* Sometimes it’s very complicated to express your visual ideas to others. A mood board is a very efficient visual communication tool.

* A mood board is a good starting point to get things done. It will help you collate and focus your ideas, and help to define the project.”

Two options were offered for choice of color, mood, tone, etc. for the client to choose from to help finalize the design decision after concept sketches were presented.

The final logo branding design will be presented in a later post.

Tools: Adobe Illustrator Ai